Liquid Access is changing how company loyalty programmes work. By using blockchain technology, consumers can take full ownership of the loyalty benefits they accrue and are free to share or sell them however they see fit.

Our design challenge was to create an identity that was both befitting a blockchain start-up on the biting edge of technological innovation, and also a serious face that could still be trusted by the mature web2 companies of today.

The brand is thus constructed on two dualities: the rich visual heritage of the past versus the hopeful utopian imagery of tomorrow, and fluidity of unhindered access versus the solidity of ownable benefits.

Underscoring all is an aesthetic steeped in classic travel connotations, providing emotive resonance and a hint to the many brave new worlds now available for consumers to experience though these shareable rewards programmes.